If “Orthodoxy is America’s Best Kept Secret,” our goal is to let every American in on it.
Improving Parish Visibility means making sure that everyone in your community knows that your parish exists. It means putting time and effort into creating a meaningful online presence. You can increase your parish’s street appeal with landscaping and well-placed, attractive signage. Whether your building is temporary or Byzantine, you can ensure that passersby know “walk-ins are welcome.”
Consider the website’s two main purposes: a hub of information for parishioners & an inquirer’s first introduction to the Church. See a basic overview of the Evangelistic Parish Website.
- Make sure essential information is prominently featured on the homepage:
- service times
- visitors are welcome
- The website should strive to be:
- Up-to-date and organized
- Easy to navigate and user friendly
- Attractive and fresh
- Well-linked for easy Google searching
- As complete a reflection of parish-wide activities as possible
- A resource for information on Orthodox theology, history, traditions and answers to basic questions
- A place where the virtual visitor receives an invitation to visit the physical parish
- Consider creating a Facebook page or blog with a regular publication schedule (requires a dedicated volunteer).
- Record and offer Sunday Sermons as downloads on the website (requires a dedicated volunteer).
- Make sure your parish listing is accurate in each of the following directories:
Parish Physical Location
- Install a clear, easy to read sign with the parish name.
- Make sure the sign is adequately illuminated at night.
- Take proper care of parish landscaping.
- Design & Order Banners to welcome visitors and highlight liturgical seasons.
- Consider how your parish might be able to offer its location to the neighborhood–as a meeting place, a safe place for an afterschool tutoring program, etc.
Parish in the Community
- Submit press releases to local news outlets about parish events.
- Offer to write articles for the local newspaper by clergy and other lay people.
- Work with the local radio station to broadcast a show or advertisement.
- Develop community partnerships in addition to solo projects. For example:
- Join the rotation of groups serving meals at the local soup kitchen or shelter.
- Run an annual diaper drive for the pregnancy resource center.
- Collect nonperishable food for the food bank.
- Assemble back-t0-school kits for school children in need at the neighborhood school.